The Upstate Sound Academy

Empowering the Next Generation of Artists & Industry Pros

Gain hands-on experience, access industry resources, and get direct guidance from label professionals.

About Us

The Upstate Sound Academy bridges the gap between emerging talent and the music industry. Whether you're an artist or an aspiring A&R, we provide the tools, mentorship, and real-world experience needed to succeed.

  • Gain hands-on experience.
  • Direct mentorship.
  • Exclusive industry resources to accelerate your career.

What's Inside.

MEMBERS ONLY

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Current cities: Nashville, TN & Los Angeles, CA

A&R Training Program

Designed for college students or anyone looking for real-world experience in A&R.

1. Learn from industry professionals.


2. Work directly with artists and label executives.

​3. Gain insights into artist development, scouting, and deal-making.

​4. Graduates receive our labels database of sync agencies, festivals, publishers, and media outlets to help you advance you and your artists career.

The Upstate Sound Academy Library

Access exclusive PDFs, industry templates, and essential resources to
level up your career.

Part 2: The Artist Biography

It's tough to write about yourself in the third person. By utilizing these interview questions and a little help from Chat GPT, You'll have a professionally written bio in no time! 

Part 3: Distribution & Collections

Music is a business. Make sure you know where ALL your revenue streams come from and start collecting your Royalties! 

Part 4: Music Marketing Map

Before every release, our label artists fill out these exact questions before starting a marketing campaigns. Now you have access to them!

Part 5: The Artist E.P.K.

An Electronic Press Kit is "The Pitch." Your career wrapped in fine packaging to impress labels, radio stations, playlist curators, venues, and brand partnerships!

"My A&R" – Ask Label Execs 👾

Join our exclusive Discord community to ask label execs music business questions, get direct feedback from The Upstate Sound’s A&R team, and participate in
monthly accountability calls with the label.

Office Hours

Scheduled times when label execs and A&Rs are available for real-time guidance.

Music Feedback Sessions

Submit your music for honest and constructive feedback from The Upstate Sound’s A&R team.

Monthly Accountability Calls

Stay on track with your goals through group calls with label executives.

Collaboration Hub

Connect with artists, producers, and songwriters to collaborate on projects and grow your network.

More to Come! 🚀

We're just getting started! Soon, we’ll be adding Mixing & Mastering Tutorials to help you perfect your sound, Video Editing Tutorials to level up your content, and exclusive Templates for Pro Tools, Logic Pro X, and more to streamline your workflow.

Mixing & Mastering Tutorials

Learn how to take your tracks to a professional level with in-depth mixing and mastering tutorials led by industry engineers. From EQ and compression to stereo imaging and loudness optimization, these sessions will help you refine your sound like a pro.

Video Editing Tutorials

Enhance your visual content with step-by-step video editing tutorials, covering everything from music video cuts and social media clips to motion graphics and color grading. Whether you're using Premiere Pro, Final Cut, or DaVinci Resolve, we’ve got you covered!

What our members are ACTUALLY saying...

Wily

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Your Course Expert

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"QUOTE FROM ATTRACTIVE CHARACTER GOES HERE... and they tell you:

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Ready to Elevate Your Career? Join The Upstate Sound Academy Today!

Gain exclusive access to industry mentorship, music feedback, sync opportunities, professional tutorials, and a thriving community of artists and A&Rs ready to help you succeed. Whether you're looking to refine your sound, expand your network, or break into the music business, The Upstate Sound Academy has everything you need to take the next step.

STILL GOT QUESTIONS? WE GOT YOU!

Frequently Asked Questions

 Who is The Upstate Sound Academy for?

The academy is designed for artists, producers, songwriters, aspiring A&Rs, and anyone looking to gain hands-on music industry experience.

 What does the A&R Training Program include?

It offers real-world experience in artist scouting, development, and deal-making, along with mentorship from industry professionals.

 How does the Discord membership work?

Members get access to "My A&R" once they sign up, where they can ask business questions, music review sessions with our A&Rs, and more!

 How do accountability calls work?

Members join a private group chat in our Discord with label professionals for strategy sessions, career guidance, and direct feedback.

 How much does it cost to join?

Pricing varies by program. Check the membership page for details.

 Can I cancel my membership?

Yes, memberships are flexible, and you can cancel anytime.

 Who runs The Upstate Sound Academy?

The academy is powered by The Upstate Sound Music Group, a new age label and Grammy-winning publisher with a team of experienced industry professionals.